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IngazMotorsCasestudy
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Ingaz Motors

Social media campaigns for a car dealership in Egypt — we buy your car, own it now with a down payment, and import from Korea — one cinematic look across the grid.

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Client
Ingaz Motors
Where
Cairo, Egypt
Disciplines
Campaigns, Graphic design, Social media
Ingaz Motors “Own it now” campaign — Kia Sportage, Hyundai Tucson and Mercedes-Benz C200 down-payment offers

Ingaz Motors — Easy Street — is a car dealership in Egypt that buys used cars, sells new and pre-owned cars on easy down payments, and imports Korean cars directly. We run its social media: three always-on campaigns with one cinematic look, made to stop the scroll on Instagram and Facebook.

Campaign 01 — Selling

Own it now.

أمتلك دلوقتي بمقدم

Car-finance offers built around one number: the down payment. Oversized numerals carry the offer and the car breaks through them — Hyundai Tucson, Kia Sportage and Sorento, Mercedes-Benz C200 — plus a trade-in post: leave the old one, drive off in the new one.

  • 48.1Kviews on the top post
  • 160K+views on the latest 12 posts
  • 03always-on campaigns: buying, selling, importing

The brief

One dealership, three very different conversations: people who want to sell their car today, people who want to drive a new one for a down payment, and people who want a Korean car without paying a middleman. Each needed its own message — and all three had to look like the same brand on the grid.

Campaign 02 — Buying

We buy your car.

عايز تبيع عربيتك؟ إحنا نشتري فورًا

For owners who want to sell fast: send the model, year and mileage and get a cash offer in minutes. Neon-lit night forecourts turn an everyday Elantra, Accent or MG into the hero of the frame — and the brand logos make each post speak straight to its owners.

Campaign 03 — Importing

From Korea, straight to Egypt.

من كوريا مباشرة إلى مصر

Korean cars imported directly — better specs, prices that compete with the local market and no middleman. Seoul streets, an Egyptian flag on the roof and a K4 cruising past the pyramids tell the whole route in one look.

On the feed

One grid, three campaigns.

Buying, selling and importing posts take turns on @ingazmotors, held together by the same type, light and logo lock-up — so every post is recognisable before anyone reads it.

  • 48.1K Opel Astra offer
  • 47.7K Kia Sportage 30%
  • 34.9K Buy from Korea
The Ingaz Motors Instagram grid (@ingazmotors) with view counts

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