MULA makes resort and beachwear — kaftans, sets and dresses shot on the Egyptian coast. We designed and built its online store around the summer feeling of the campaigns, with seasonal drops and offers easy to spot.
The brief
Summer collections sell fast and on the phone. The store needed big campaign imagery, clear discounts and a quick path from the feed to checkout.

Latest products
Sale prices you can’t miss.
Discount badges, “sold out” states and old/new prices built into every product card, so offers do the selling.

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