Originators Group is now Lynked. اورجينتورز جروب أصبحت لينكد. Read the story

LynkedCasestudy2026
All work

Originators is now Lynked

Our own rebrand: a new name, an expanded team, an identity crossed by Arabic calligraphy and an unpredictable launch campaign where no two posters are alike.

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Client
Lynked
Year
2026
Where
Cairo
Disciplines
Brand identity, Campaigns, Social media
Launch poster: a red velvet chair on a zebra crossing in downtown Cairo

A new name, a new chapter. Originators Group became Lynked — with an expanded team, the same services and a sharper promise: help every business get seen, get noticed, and grow.

The idea

Be unpredictable. Nobody stops for what they expected to see, so the launch never shows the same thing twice: a horse in a crowd of white statues, a red velvet chair in the middle of a downtown crossing, an armchair waiting on a metro platform, a rubber duck swimming with sharks, a newspaper held up against the sky. You can’t guess the next poster — and that is the point. Predictable brands get scrolled past; unpredictable ones get remembered. That is what we promise every brand we work with.

The system

A heavy geometric wordmark crossed by the Arabic لينكِد calligraphy, masthead labels, {braces}, three linked circles and the chain of values — Future ready. Growth catalyst. Digital pulse. The same system now runs through this website.

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Want results like these?

Tell us a little about your brand. We reply within working hours — the first consultation is free.

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  • Futureready.
  • Growthcatalyst.
  • Digitalpulse.

Tell us where your brand is today and where you want it to go — we’ll take it from there.