In short: What affects the price of logo design, what a professional logo package includes — research, concepts, variations, files and guidelines — and how to brief a designer.
You can get a logo for almost nothing online — and you can pay a lot for one. The difference is not the drawing; it is the thinking behind it and what you receive at the end.
What you are paying for
- Research — your market, competitors and audience.
- Concepts — several real directions, not one guess.
- Refinement — revisions until the idea is right.
- A logo system — versions for every size, background and platform.
A logo is not a brand
The logo is one part of your identity. Colours, typography, patterns and tone of voice are what make every post, sign and package recognisable.
Key takeaway: Test a logo small: as a profile picture, a favicon and on a phone screen. If it fails there, it fails.
How to brief a designer
Share who you serve, what makes you different, three words that describe your brand, logos you like and dislike, and where the logo will be used. A good brief saves rounds of revisions.
Arabic and bilingual logos
For brands in Egypt and the Gulf, the Arabic name deserves the same care as the English one — custom lettering, not a default font placed next to it.
Signs of a logo that will last
- It is recognisable in one colour and at the size of an app icon.
- It works on dark and light backgrounds.
- It does not depend on a trend that will look dated in two years.
- It has a clear idea you can explain in one sentence.
- Its Arabic and English versions feel like one family.
Questions to ask before you pay
Ask how many concepts you will see and how many revision rounds are included, whether you receive editable source files (AI, SVG, PDF) and full ownership, and whether simple usage guidelines are part of the package. Cheap offers often skip research and deliver one PNG — which costs more later when you need it on a sign, a uniform or a website.
Key takeaway: Judge a logo on a business card, a phone screen and a shop sign — not only on a white presentation slide.
Building a new identity? Explore our brand identity design service.
Frequently asked questions
How long does a professional logo take?
Usually a few weeks: research, concepts, revisions and final files. Rushing the thinking stage is the most common reason logos get redone later.
What files should I receive?
Vector files (AI, SVG, PDF) and images (PNG, JPG) in colour, black and white versions, plus horizontal and stacked layouts.
Can a logo work in Arabic and English?
Yes — a bilingual logo should be designed as one family, with matching weight and style in both scripts.
