Originators Group is now Lynked. اورجينتورز جروب أصبحت لينكد. Read the story

LynkedServices05/08
All services

Brand Identity Design

Identities people remember.

We build brands people remember: strategy and positioning, naming and messaging, logo design, a complete visual identity and clear guidelines — or a full rebrand for businesses ready for their next chapter.

{What’s inside}

  • Brand strategy consultation
  • Logo & visual identity
  • Brand guidelines
  • Rebranding
  • Stationery & brand collateral

What we do

A consistent brand is easier to remember and easier to trust. We make every touchpoint look and sound like you.

01Define

Brand strategy

Audience, competitors, positioning and the personality your brand should have.

  • Positioning
  • Brand personality
  • Competitor map

02Say

Naming & messaging

Names, taglines and key messages in Arabic and English.

  • Naming
  • Taglines
  • Tone of voice

03Mark

Logo design

A distinctive logo with variations for every size and background.

  • Primary logo
  • Variations
  • Icon / monogram

04Look

Visual identity

Colors, typography, patterns, imagery style and graphic elements.

  • Color palette
  • Typography
  • Graphic elements

05Protect

Brand guidelines

A clear brand book so every designer and printer gets it right.

  • Brand book
  • Do’s & don’ts
  • Templates

06Evolve

Rebranding

Refresh or rebuild an existing brand — and roll it out across every channel.

  • Brand audit
  • New identity
  • Roll-out plan

Who it’s for

  • New businessesStart with an identity that looks established from day one.
  • Brands that outgrew their lookA rebrand that matches where you are going.
  • Companies with inconsistent visualsOne system for every designer and every channel.
  • Products & sub-brandsIdentities that sit well within your family of brands.

How it works

  1. DiscoveryA workshop on your business, audience and ambitions.
  2. StrategyPositioning and creative direction.
  3. DesignLogo concepts and the identity system, refined with you.
  4. DeliveryFinal files, guidelines and templates.

{Free consultation}

Request Brand Identity Design.

The first consultation is free. Fill in the form and we’ll reply within working hours — or send the same details straight to our WhatsApp.

We only use your details to reply to you.

Why Lynked

  1. 01

    Strategy rooted in your values, vision and market.

  2. 02

    A cohesive visual system — from logo to palette to layout.

  3. 03

    Guidelines that keep every touchpoint consistent.

Brand Identity Design — questions

How many logo concepts will we see?

Your proposal sets the number of concepts and revision rounds before we start.

What files do we receive?

All logo formats for print and digital, plus your brand guidelines and templates.

Can you rebrand without losing our recognition?

Yes — we can evolve your identity gradually or redesign it completely, depending on your goals.

From the journalWhat a Complete Brand Identity Includes (and When to Rebrand) Read
DigitalsolutionsCreativeimpactMarketvisionaries

Are you linked?

Become our partner.

  • Futureready.
  • Growthcatalyst.
  • Digitalpulse.

Tell us where your brand is today and where you want it to go — we’ll take it from there.