In short: What decides the price of social media management in Egypt — platforms, number of posts, reels, copywriting, community management, ads and reporting — and what a good monthly package includes.
Two social media quotes in Egypt can look completely different — and both can be fair. The difference is almost always in what is included. Before comparing numbers, compare what you get.
What drives the price
- Platforms — Facebook and Instagram, plus TikTok or LinkedIn.
- Volume — posts, carousels, stories and reels per month.
- Video — editing existing footage or producing new reels.
- Copywriting — Arabic, English or both.
- Community management — replying to comments and messages.
- Ads management and reporting — campaigns, testing and monthly results.
What a good package includes
A monthly strategy and content calendar you approve in advance, on-brand designs, captions written for your audience, a set reply time for messages, and a report that shows reach, engagement, messages and sales — not just likes.
Key takeaway: Ask to see the monthly report an agency sends its clients. It tells you more than any portfolio.
Cheap pages cost more
Generic templates, copied captions and no strategy save money for a month and cost you trust for a year. Your page is often the first thing a customer checks before buying.
How to choose
Pick the package that matches your goal: awareness for a new brand, steady leads for a service, or sales for a store. Start with clear KPIs and review them every month.
Questions to ask an agency
- Who writes the content, and in which Arabic — Egyptian, Gulf or Modern Standard?
- How many reels, carousels and static posts are included each month?
- Who replies to comments and messages, and how fast?
- Is the ad budget separate from the management fee?
- What does the monthly report show — reach and likes, or messages, leads and sales?
How to tell it is working
Look beyond follower counts. A good month shows more saves, shares and profile visits, more messages and calls from the right people, and a lower cost per lead from the ads that run on top of the content. If the numbers do not move after three months, the plan — not just the designs — needs to change.
Key takeaway: Pay for a plan with clear goals and reporting, not for a number of posts.
Want a package built around your goals? See our social media management service.
Frequently asked questions
Is the ad budget included in social media management?
Usually not. Management covers planning, design, writing, community management and reporting; the media budget is paid to the platforms.
How many posts per month do we need?
Enough to stay consistent with quality. Many brands do well with a steady weekly rhythm of posts, stories and short videos rather than daily filler.
Why are reels priced higher than posts?
Video needs an idea, script, filming or editing and motion — more time than a single design, and usually more reach.
