Alongside the Ingaz Motors social media campaigns, we produce its videos: short vertical Reels filmed at the dealership, where a host walks buyers through the cars, the specs and the import process in plain Egyptian Arabic.
The approach
Car buyers trust people more than posters. Each Reel opens on a question they already have — “Looking for a car?”, “Want different specs?” — and answers it on the showroom floor, with the Ingaz Motors logo on screen and Arabic subtitles for sound-off viewing. The on-screen talent was chosen by the Ingaz Motors owners; we handled the concept, filming and edit.
Are you linked?