Mobiliomart — Video Production & Comedy Ad Campaign, Egypt

Furniture ads usually show a sofa and a price. For Mobiliomart we wrote a family instead: a dad in a yellow shirt with opinions about everything, and a young couple trying to furnish their home. Every episode is shot in the showroom, and every punchline lands on a real offer.

03episodes
01family of characters
0%interest, told as a punchline

The idea

People skip ads but watch characters. So we built short, Egyptian-Arabic comedy scenes around real buying moments — the new couple who can’t agree on a sofa, the dad who can’t believe there are no fees — with Arabic subtitles, the Mobiliomart logo always on screen, and the showroom as the set.

The episodes

Press play.

Scripted, cast, shot and edited by our team — vertical-friendly framing, burned-in subtitles for sound-off viewing, and a clear offer in every ending.

Mobiliomart — Sofa or corner sofa? A young couple can’t decide how to furnish the living room — until the showroom decides for them.

Mobiliomart — No fees, really Dad explains 0% interest, 0% down payment and no fees — his way.

Mobiliomart — The new handle One new handle, one very dramatic reaction.

Product reel

Made to measure, shot to scale.

A vertical reel for a made-to-measure dressing room — slow reveals of glass doors, lighting and soft-close drawers, cut for Reels and TikTok.

Mobiliomart — Dressing room reel A made-to-measure dressing room, detail by detail.

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